Trust and reviews

How to rate companies and professionals from 1 to 5 stars

Stars should summarise the experience; the written review should explain it with facts.

For everyone
6 min read
Updated
17 August 2026
01

What each score means

A 5 means the experience met the documented criteria very well; 3 means mixed or average; 1 indicates a serious service-related failure. A score must not punish a personal disagreement.

  • 5: very good, with concrete evidence
  • 4: good, with minor shortcomings
  • 3: mixed or average
  • 2: significant problems
  • 1: serious documented failure
02

Write only what you can support

Name the service, month or period, what was agreed, and what happened. Keep invoices, quotes, and messages private; do not publish phone numbers, home addresses, or personal documents.

03

Separate fact from opinion

“They arrived two days after the written date” is checkable. “They never care about customers” is a generalisation. Describe an event and its effect without claiming motives you cannot know.

04

Include the attempt to resolve the issue

A mistake and how it is corrected belong to the same experience. Say whether you notified the business, what response you received, and whether it was resolved. Update the review if the outcome changes.

05

How a business should respond

Reply briefly without private data or attacks. Acknowledge facts that can be confirmed, clarify discrepancies, and offer a private resolution channel. Do not request removal merely because the score is low.

A 1–5 rating for a company or professional

Score only after checking the criterion. Result = sum of (score × weight) ÷ 100.

CriterionWeightHow to rate it
Work outcome30%Quality and fit with the request.
Agreement kept25%Price, materials, and promised scope.
Communication20%Clarity, responsiveness, and notice of changes.
Timing15%Punctuality and handling of delays.
Problem resolution10%How mistakes, corrections, or warranty issues were handled.

Rate only your own experience. Never reduce a score because of nationality, language, background, or anything unrelated to the service.

Sources and methodology

  1. VleraPro — Review transparency methodology

    Platform review labels, moderation, and ranking methodology.

Frequently asked questions

Should I give one star while I am angry?

Wait until you can tie the score to the criteria. Anger may be understandable, but the review must describe the service and outcome.

Can I change a review?

Yes, where the platform supports it and the business resolves the problem or your direct experience gains relevant new information.

What should never be published?

Private addresses, personal numbers, payment data, identity documents, health information, or allegations unrelated to your direct experience.

Next step

How to rate companies and professionals from 1 to 5 stars

A fair method for rating outcome, agreement, communication, timing, and problem resolution without defamation or manipulation.